VOSDING Industrial Design

VOSDING Industrial Design is a German design studio based in Cologne. The founder Peter Otto Vosding was born in Wiesbaden in 1990. He studied Industrial Design in Darmstadt and Product Design and Process Development in Cologne. He went to Ingvar Kamprad Design Centrum (IKDC), Lund University in Sweden, for an exchange semester on a scholarship from the IKEA foundation. During his studies, he interned at Squareone GmbH in Düsseldorf and kaschkasch cologne. In 2017 he founded VOSDING Industrial Design and was selected as German Design Award Newcomer Finalist. The studio now works for international clients in furniture, lighting and consumer products.
“Every new product should be better than the existing alternatives. That means for our work: Design has to be enhancing”, according to Vosding.

Interview with Peter Otto Vosding

My mother is a photographer, my father is a graphic designer, and I have always wanted to be an automotive designer during my school years. Thankfully, I chose not to go down that path and instead studied industrial design, which opened up many more career options than just one field.

My designs aim to create meaningful products by fusing quality, function and elegance. The design process is guided from the start by the rationale that the finished product should adhere to. Elements like shape, function or material utilisation can support this reasoning. Our designs are straightforward and honest, constantly adhering to the idea of unobtrusively helpful companions that incorporate fun, attractive and unexpected elements. Ultimately, it doesn't matter what kind of product is created – even if it's just to make people laugh – the objective is always to create something that is required.

Honestly, everyday life. I take note of my environment, including shapes, technical innovations and how people behave. Nature is a source of inspiration for me, and I frequently receive concepts for new builds and objects when watching movies.

In school, students are taught how to develop ideas quickly, and this skill becomes easier with practice. In my opinion, the most challenging aspect is turning good ideas into good products. So many factors differ not only with each consumer but also with each new product.

Long-lasting products – those enjoyed for a long time and don't only fit a trend – are the most sustainable. The production procedure, repairability, materials and the rest of the product cycle follow after that. Of course, the second part depends entirely on my customers' behaviour.

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